In today's world of total consumerism, brands are everything. The nature of their recognition, achieved via skillful management, makes or breaks businesses. This is where management graduates come into the scenario. An MBA degree in Brand Management enables a graduate to develop an in-depth understanding of the inner workings of building a brand. The course of study involves the examination of various marketing strategies employed in the launch and development of a brand from scratch. Brand managers are responsible for identifying the needs of consumers, and in creating brands aligned to consumers' needs and tastes.
A brand is a name, term, symbol, design or a combination of all these intended to identify a product or service of a seller or a group of sellers. The popularity of a company greatly depends upon the brand. It is an identity of the company and/or their products in the market. A successful brand can only be created through an efficient brand management system.
Brand management is the process of identifying and managing marketing techniques for a particular service or product to increase its market value, and popularity among the customers. It also involves managing the tangible and intangible elements of a brand such as cost, customer satisfaction, in-store presentation and competition. Brand management plays a broad and significant role in almost every business organization or a company.
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